How Does Facebook Advertising Work Pay Per Click

A lot depends on whether you are advertising to people b2c or businesses b2b.

How does facebook advertising work pay per click. Facebook pay per click ppc more popularly known as facebook advertising is currently one of the top platforms businesses look to up their game on social. Facebook twitter linkedin pinterestrunning ads on facebook can make your entrepreneurial dreams come true or can be a nightmare. With that in mind here s what you can in our experience expect to pay for the right clicks on facebook. Because it can be a big investment however many people want to be sure they re not wasting their budget.

More specifically you want to minimize your cost per click cpc and see a solid ctr. Facebook is a pay per click marketing channel. That s why people still use google ads even though the average click on google ads costs 2 69 and some clicks cost hundreds of dollars. Advertisers the middle man or ppc network and publishers.

In this article i want to show you how to figure out if it is going to be worth your time to use this traffic source in your market to increase your profits and get more visitors to your site. The cpc model is when you pay per person who clicks on your ad. For example the ad i am currently running it shows that i have 36 website clicks and that the cost per click of these are 1 43. Ad campaigns focused on earning likes or app downloads can expect to pay 1 07 per like and 5 47 per download on average.

One of the hot new trends in traffic generation right now is the use of facebook paid advertising to get visitors to your site and make more money. Let s start from the beginning. So just how does pay per click advertising work. How pay per click works.

You can also be charged based read more. When it comes to ppc there are 3 main parties. Then it also shows clicks all and that number is 62 and that the cpc is 0 83. Facebook ads continues to grow as a popular digital advertising platform and now has around 7 million advertisers worldwide.

As a result facebook is giving me two costs it shows a cost per website click and a cost per click for all clicks to the ad. Advertisers are businesses or individuals who use ppc in order to promote their products and services. The cpm model is where you will pay per thousand ad impressions or per every 1 000 potential customers who view your ad on facebook. This is a huge subject to tackle and i don t have time to properly address it in this post.

Cpc stands for cost per click and cpm stands for cost per impressions. With a low average cost per click cpc of 1 86 and an average cost per thousand views cpm of 11 19 it s easy to see why businesses are looking to facebook ads. Facebook advertising costs on average 0 97 per click and 7 19 per 1000 impressions. This means that you ll be paying every time someone clicks on your ads.